YOKUU
How do you position YOKUU, a brand of probiotic cleaning products, in a way that actually makes people want to clean their homes with bacteria? With sharp brand positioning, the right tone of voice… and, yes, a little bit of guts. Let’s be honest “probiotics” and “bacteria” aren’t exactly the kind of words that make shoppers do a Mexican flu -uh, wave- in the cleaning aisle.
But maybe they should. Because probiotics are the good guys. The kind-hearted bacteria for your home, your dishes, and your laundry. And they’re absolutely ruthless when it comes to grease, dust, and the nasty odors left behind by the bad bugs. So you clean faster. Cleaner. Healthier. And… less often. Turns out, our helpful bacteria per keep scrubbing away for up to 7 days after you're done.
