Click-in
Creativity

A creative sparring partner
for your team

Click in
creativity

Sparring with an experienced communication creative at just the right moment is surprisingly fruitful. It’s a way to make your strategy tangible. A way to write a story together that makes the evening news. A way to steer your creative teams. A way to put your company culture on paper and make it leap straight off the page in an instant. You can click-in my 20 years of experience in conceptual thinking, copywriting, art direction, and creative strategy seamlessly into your team. It’s always a perfect fit.

Click-in creativity: I become your in-house agency

Untangling communication knots, sharpening strategies, translating them into creative ideas, and together, touching people and creating added value, that’s why I’m happy to pull my chair up to your desk, slot in alongside you. Literally, if that suits you. Wherever you are in the world, I’m there for organizations, brands, agencies, production houses, anyone who enjoys being part of the solution themselves. No endless PowerPoint presentations, just rolling up our sleeves together. That’s more efficient, entertainingly fruitful, educational, and, by the way, fun. Because fun is allowed.

Everyone's
a colleague

I can assemble an in-house team with the knowledge and available talent. Or when the job calls for it, I can click-in experts from my own network. For a brand campaign, you want different people than you do for specific or HR projects. No overheads, only heads with added value, capable of covering any distance in double quick time. And through it all, my own head is always your direct line. Here it is,

My purpose is to serve your purpose

I’m an external team member and an internal outsider. This allows me to think objectively without preconceptions and to challenge them when necessary. Don’t worry, together we’ll explore new ways of thinking to deliver better solutions. I’m committed to your objective and to reality. Good for your people, and your business.

Co-creation is an ugly word, let's just truly collaborate.

I love organizations who don’t follow the classical communication process (briefing-presentation-feedback-repeat). With click-in creativity, you’re choosing a partnership where everyone takes on a meaningful role and responsibility. No frills, just getting stuck in. Shoulder to shoulder.

Cases

Turning Heads

Turning Heads

KMSKA

How can you explain in one sentence what this exhibition is about, and how do you communicate about the Old Masters in…

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Embrace Team Belgium

Embrace Team Belgium

BOIC

In July 2024, the Olympic Games will take place. Our mission is to encourage Belgians to cheer for Team Belgium. The collective…

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Everything starts with listening

Radio 1

Words were invented to help people to understand each other. So let's listen to them. People have never been so connected. Radio…

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Kevin De Bruyne

Kevin De Bruyne

Special Olympics

How do you give athletes with intellectual disabilities the attention that every athlete deserves? With a clever digital idea and an equally…

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Our Bro

Our Bro

Choo Choo

How do you launch Choo Choo, the BAS (Belgian Advertising School) pop-up agency specializing in Gen Z language, culture, and trends? By…

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The Yellow Book

Vivaldis Interim

Vivaldis Interim's mission is to provide a full-time job of joy. How do you make this mission come alive within the organization?…

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ARNo revoir

ARNo revoir

Radio 1

How does a radio station bid an appropriate and solemn farewell to one of Belgium's greatest artists, Arno Hintjens? By turning that…

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Winkelhier

Winkelhier

Unizo

With the launch of the new term 'Winkelhier' (Dutch wordplay on ‘shop here’ and ‘shopkeeper’) and the corresponding label, our goal was…

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Gabriël

Gabriël

Opel

How did Opel grab all the attention at a time when everyone was clamoring for it, at the Brussels Motor Show? With…

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JODELAHI-HERE

JODELAHI-HERE

SnowWorld

At SnowWorld, you can enjoy all the most exciting mountain activities, just like in Aspen, Les 3 Vallées, Sölden, or Arlberg. That’s…

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The Most Beautiful Feeling

KMSKA

Leading thought The Royal Museum of Fine Arts Antwerp, Masters of 'The Most Beautiful Feeling.' Long live the moments that penetrate the…

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The dove

The dove

Radio 1

Radio 1. Everything starts with listening. Especially to Radio 1 podcasts when your inner voice has nothing to say.

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The White Graffiti Street

The White Graffiti Street

GUM

'Welcome inside the head of the scientist' is the central concept we developed for GUM. The Ghent University Museum tells the story…

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OUR PROJECT NAME

YOUR BRAND

The introduction to an amazing case, which everyone would have loved to make. So make sure you made it. Click Bart in.

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Services

Creative strategy
I'm a strategic and creative partner who unravels challenges, sharpens them, and articulates them in a tangible way, so that every team member can get stuck in. Strategy is the first step towards creativity.
Creative concepts

Creative concepts transform a strategy into language, visuals, campaigns, stories, and experiences which connect with people and add value. So that they embrace and share your story. High-impact projects like the Special Olympics or surprising experiences during Sunday Mass, those are what light me up me. And your KPI too.

Creative direction
Click-in 20 years of conceptual thinking, copywriting, and art direction to guide your creatives. It's a role I also embrace today at BAS, the Belgian Advertising School. I'm their creativity coach, and Florian has an opinion about that.
Purpose design

In an energetic workshop, we uncover your organization's identity. I translate it into a guiding thought and a manifesto. A guide you can use, both internally and with external partners. It’s only when people know what the organization stands for that they can embrace it. Just look at the 'why' of Radio 1 and the KMSKA.

Product and Service design

Starting from your objective, I search for ideas for products and services which realize it. These could be external services like Bank J. Van Breda's 'Today's payment.' But it could just as easily be an internal gem, like the culture book for (new) employees at Vivaldis Interim.

Workshops

I enjoy nothing more than designing a workshop to help us to discover solutions together. It's not just the outcome that's energizing; it’s also the journey itself. I tailor each workshop to your specific challenge: tone-of-voice workshops, storyline workshops, ideation workshops, you name it. For instance, 'Winkelhier' was born during an ideation workshop.

Website story design

Do you want a new website? That's a cool project. But before diving into wireframes, let's first build your story. We design the narrative framework of your brand story. In a workshop, we define your organization’s whats, whys, and wherefores with pinpoint precision. With these essential building blocks, we create a website that tells that story precisely. Physiotherapist Cares and Veerle Allaerts Advocates have already taken this path.

Click-in creativity experiences

Bart on Bart

I’ve been building brands for 20 years, first as a copywriter at agencies like Duval Guillaume Antwerp and Boondoggle), and later as a Creative Director at LDV United, Air, Quick Brown Foxes, and Bonka Circus. At Quick Brown Foxes, I was a partner, an experience which taught me how to be a creative business partner for clients.
Through my dedication and added value, not only did the trophy cabinets of these internationally renowned agencies fill up with dozens of national and international awards, but the brands also thrived.
I’m someone who thinks strategically and creatively, leading and facilitating creative processes which prioritize genuine collaboration. By doing so, I contribute to crafting stories that touch people and add value to their lives. Click me in for projects that make people better, just like your business.
In addition to being a freelance creative consultant, I am also a creativity coach at BAS, a postgraduate program at Thomas More.