Winkelhier
With the launch of the new term 'Winkelhier' (Dutch wordplay on ‘shop here’ and ‘shopkeeper’) and the corresponding label, our goal was to raise awareness about shopping at local businesses. Before starting this project, we wanted to make sure that people realized the consequences of not buying from our Belgian businesses.
That's why we got iconic establishments like Goossens Bakery in Antwerp and Slagerij Butchers in Leuven to announce their closure with a sticker on their storefronts, “We're closing. Thank you for all your years of loyal custom.” A message that elicited highly emotional reactions on social media. And the perfect segue for telling our story about the experience, sustainability, and economic value of 'winkelhieren' (‘shopping here’) a few hours later.
For those who already supported 'winkelhieren,' we expressed our gratitude through the completed window sticker, “We're not closing in the near future. Thank you for all the years you've been 'winkelhieren’.” By striking a chord, you make people open to changing their behavior. The term 'winkelhieren' was chosen as the word of the year and included in the Van Dale dictionary. No, not the Oxford English Dictionary, but its Dutch equivalent.
Clicked-in with Bonka Circus
