Kevin De Bruyne
How do you give athletes with intellectual disabilities the attention that every athlete deserves?
With a clever digital idea and an equally smart communication strategy, we changed society's perception. The Special Olympians now had a platform in the media.
We provided them with an audience, sponsors, and volunteers. And last but not least: they finally earned a place on the podium at the Sports Gala of the year, alongside Paralympians and other top athletes. From storytelling to storydoing.
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