TERROR NERO
How do you reach young people as the Belgian public broadcaster, when they don’t watch TV or listen to the radio? By showing up where they actually are, in ways they don’t expect, with content they actually care about. Enter Terror Nero:
a Roblox game based on FC The Champions, a VRT evergreen. We brought this cult-favorite series into the world of gaming and kept the buzz alive with TikTok and Instagram shorts, collabs with gaming influencers, and in-game surprises like special cameos and Easter eggs. The result? We met our audience right inside the game.
With an average of 810 players a day and 6-minute play sessions, we can safely call it a win in the Dutch speaking part of Belgium. Bonus: even this boomer can now join his nieces and nephews on Roblox.
Clicked-in with VRT Creative Lab