The White Graffiti Street
'Welcome inside the head of the scientist' is the central concept we developed for GUM. The Ghent University Museum tells the story of scientific exploration.
Of the trials and errors, and how sometimes you have to start from a blank slate to gain new insights. To introduce the new museum and its vision in a relevant and impactful way, we staged an exceptional stunt.
We painted Ghent’s world-famous graffiti street white, in collaboration with the Ghent graffiti community. It was like having a ticket lottery to have your say in the societal debate. Our tickets were sold out in no time.
Clicked-in with Bonka Circus
