BAS
I'm a creativity coach at the Belgian Advertising School (BAS), a postgraduate program at Thomas More University. There, I help students sharpen their conceptual thinking and copywriting skills, run workshops and brainstorms, and coach them to pitch their ideas with confidence and flair.
Thanks to the students, I stay plugged into youth culture and speak their language (sometimes literally, sometimes emoji). Each year at BAS, we launch a pop-up agency. It's theory meets real-world hustle, with the goal of making our students real-world ready. Some of our pop-ups became “Start-up of the Year” by UNIZO, Belgium’s organization for entrepreneurs.
A few of our student campaigns even went viral and won Effie Awards.
belgianadschool.be
